Healing Soil
Healing Soil is a bootstrapped handmade soap business run by a solo founder. I came in as the technical and operations partner. Not a co-founder, but the person who built everything the business runs on so the founder could focus entirely on making the product.
4,000+
Impressions in 3 months, zero ad spend
16
Database migrations across the product lifecycle
1
Founder, now with full visibility into her business
What I built
Full customer-facing site (Next.js)
Product catalogue, shop, SEO blog, and WhatsApp-integrated order flow.
Conversion strategy from scratch
Customer research, VOC analysis, bundle pricing, referral funnel.
SoapLedger: custom operations app
Order management, customer records, expense tracking, inventory, label printing, and a growth analytics module that pulls Google Search Console data alongside order history to surface AI-generated content and SEO actions.
The result
A solo creative founder who previously had no visibility into whether her business was profitable now has a dashboard that tells her exactly where she stands, which products are working, and what to do next.
SoapLedger: business operations dashboard built for Healing Soil